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    • Precode™
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  • Home
  • Precode™
  • BDD
  • NTAP
  • X-Code
  • ICD-10
  • Clinical
  • Standards
Lonsberry Consulting

Reimbursement First

The Logic Behind PRECODE™


Innovation doesn’t succeed on science alone—it succeeds when it’s paid for. At Lonsberry Consulting™, we’ve seen too many breakthrough technologies falter after FDA clearance, not because they failed clinically, but because they failed economically. Hospitals didn’t know how to bill for them. Payers didn’t know how to classify or cover them. And without a clear reimbursement pathway, adoption stalled. This is the foundational logic behind the PRECODE™ System—Pre-Regulatory Economic Coding & Outcomes Design for Evidence. If it’s not reimbursable, it’s not scalable. If it’s not coded, it’s not billable. If it’s not paid for, it won’t reach patients—no matter how effective or innovative it is.

Now imagine a different path: your product launches with Breakthrough Device Designation, has a defined ICD-10 or CPT code, and qualifies for New Technology Add-On Payment (NTAP) or pass-through payment. Hospitals have clear billing guidance on day one. CMS and commercial payers understand your value proposition and are prepared to pay for it. That is the PRECODE™ model in action—ensuring you don’t just bring a new product to market, but that you bring a product to market that is both new and paid for.

Reimbursement isn’t the final step in commercialization—it must be the first. PRECODE™ is a mindset shift, integrating coding, payment, and economic evidence into product development from the start. We work with you to identify coding gaps, shape clinical endpoints that support payer expectations, and align your strategy with NTAP eligibility, DRG assignment, and coverage opportunities—before you submit to the FDA. In a system where payment drives access, reimbursement planning is not optional. It’s strategic. It’s foundational. And it’s the difference between being another cleared device and becoming a funded, adopted, and scalable solution.

PRECODE™ exists because too many great technologies fail at the finish line. We help you start with the end in mind—so when you reach approval, you’re not just ready to launch. You’re ready to be paid.

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